That's why I always have at least a few items on sale... anywhere from 10% to 50% off. Most often, it's because I have a very limited selection in stock (for example, only one or two colorways in a particular yarn). Or sometimes, it's because a vendor is no longer producing an item, so I won't be getting any more in. Or perhaps, it's because I've simply chosen to highlight a particular brand or offer a holiday (or other special) promotion. Whatever the reason, you'll find some great deals!